• Lindi Engelbrecht

Welcome to the Era of Recruiting Automation

If you are reading this article, you’ve probably at least heard the term “Recruiting Automation”. To those of us in the field of talent acquisition, this new emerging category of technology can sound simultaneously intriguing and daunting.

The good news is, you’re not alone. As with any new technology, there is a learning curve to climb, but the rewards to your organisation and to your own professional success are significant. The forces leading the Recruiting Automation revolution – from Technology innovations like artificial Intelligence and machine learning – are real. But so are the questions and confusion circling these emergent categories.

What is recruiting automation?


Recruiting Automation is defined as a category of software technology that allows companies to automate recruiting tasks and workflows so they can increase recruiter productivity, accelerate time-to-hire, reduce cost-per-hire and improve the overall talent profile of their organisation.

The use of software to support and augment modern recruiting techniques, a category of enterprise software-as-a-service (SaaS) used by companies to manage all aspects of their workforce.

" Our people are our most important asset "

Who hasn’t heard this phrase uttered by their CEO?. But not every organisation operated as if adding the best people to their organisation is a top priority. Companies who really abide by this truism invest heavily in talent acquisition and technology platforms. They recognise that the best companies are comprised of the best people, and it’s the talent acquisition (TA) teams that have front-line responsibility with your HR for hiring that top talent into your organisation.


Now a new set of technologies, powered by artificial intelligence (AI), machine learning and predictive analytics, are empowering talent acquisition teams to dramatically transform their recruiting process. Referred to collectively as “Recruiting Automation,” these new technologies range from automated matching and shortlisting, automated gamified assessments to chat bots. Regardless of the technology behind the scenes, these new solutions promise to automate the more tedious aspects of the recruiting process.


By automating parts of the recruitment process that were previously performed manually, Recruiting automation holds the promise of radically improving the productivity of your talent acquisition team. The most enjoyable part of the job for most recruiters (and probably why you got into recruiting yourself!) is the human interaction. But the reality too often for many recruiters are they spend countless hours combing through resumes, browsing online profiles, sending too many emails, and going back and forth to schedule interviews –in other words, administrative tasks that take up most of your time!


The foundation of a high-impact workforce relies on the quality of its employees, but we can’t build successful teams with antiquated recruiting processes & archaic legacy systems. As the demand for talented individuals goes up and pressures on recruiting teams simmer, talent acquisition professionals are constantly in search of better ways to hire. More than half of talent acquisition leaders say the hardest part of recruitment is identifying the right candidates from a large applicant pool and, unfortunately, that's because many of them are doing so by hand. On average, talent acquisition professionals spend nearly one-third of their work week (about 13 hours) sourcing candidates for a single role and some groups spend even more. Fortunately, new automation technologies are coming to market that offers more efficient ways to modernise and streamline recruiting efforts.


As the hiring process has evolved from newspaper ads to job boards to social recruiting, the next wave of this industry is recruiting automation. Just as salespeople and marketers have benefited from software-enabled automation in recent years, recruiters are increasingly turning to automated mechanisms for hiring the best talent, and the industry is responding accordingly. From initial candidate sourcing to the final hiring decision, new technologies are coming to market quickly to address the latest hurdle.


While many will sensationalise the notion of artificial intelligence (AI) by conjuring up images of witty robots and faceless companies, don't be fooled. Recruiting automation is designed to give recruiters a promotion, not replace them altogether. Employers are already adopting recruiting automation tools that do everything from source candidates to schedule interviews, screen applicants and even conduct background checks. Hundreds of resumes can be prescreened by machine learning algorithms in order to sort out the best candidates. Once those candidates are identified, recruiters can create customised messages that are drafted ahead of time. Even screening and interviewing candidates can be automated with technologies in order to match the best candidates to the job. The purpose is to give recruiters more time to be creative and strategic.


Think of Recruiting Automation as a set of capabilities that will save you and your team time, and let you focus on what you love, talking to candidates. There is no “one size fits all” to Recruiting Automation. Every organisation is different so every Recruiting Automation solution will be different based on your internal TA capabilities, the type of roles you hire, your existing HR systems, and many other variables. As you learn more about the different Recruiting automation options, start by understanding your own organisation and what your pain points are today