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  • Writer's pictureLindi Engelbrecht

An Online Employment Marketplace for Organisation Success -Digger, Right Tool For The Right Job

Innovative companies are only as successful as their people

An online Employment Marketplace are a unique tool to grow your organization. Recruiting is a consistently evolving machine and recruiting the top talent in a candidate driven market place can be every HR manager’s largest headache. The evolution of the Career Site has occurred rapidly over the last decade or so. Online Employment Marketplaces are no longer just static job pages of years gone by linked together by a single homepage. A good functional Employment Marketplace can really act as your recruiting hub for engaging and interacting with candidates about your company and employment opportunities.

We’re going to walk you through how to navigate the buy-in process so you can get the internal green light to optimally use an online employment marketplace for your organization. Before you head into the meeting, it’s essential you know what to expect and what roadblocks will most likely arise. Let’s talk through 3 questions your team will inevitably ask and how to effectively answer them.

“How will a job board help our organization grow?”

There are a myriad of reasons why an Online Employment Marketplace can aid in your organization’s growth. Here are a few benefits :


New century Online Employment Marketplaces focus strongly on employer branding. These represent a great branding opportunity for all types of organisations as they can present themselves, their values, mission and objectives. You can display your company logo, explain why you’re hiring, your industry and your history. You can also add custom links to promote your brand and redirect candidates to your website and social media profiles. Some platforms even have reviews from past employees! Such descriptions give candidates a great insight and valuable information about companies. Reading them helps them save time doing research, makes them feel more prepared and are consequently, more comfortable sending their applications & increase the interview to offer-acceptance ratio!

It’s a win-win situation for companies and candidates! While any company can create an employment brand, building one that is truly effective is more challenging. It requires researching your target candidates, reviewing your competitors’ employment brands, and successfully executing and positioning the brand. However, the extra effort is unquestionably worth it. When you have a strong and strategic employment brand, it accomplishes the following:

  • Creates a sense of urgency and excitement about working for your company

  • Engages the mind, heart and dreams of candidates

  • Complements your company’s products and/or services

  • Provides a clear, compelling reason to work at your organization

  • Aligns with what your current employees believe it's like to work for you

Save Money by optimising your recruitment cost

Posting adverts on an online employment marketplace, such as DiggerApp is a much more cost-effective solution than working with expensive recruitment agencies. You will have to pay Recruitment professionals a percentage of your candidate’s salary, whereas the price for posting on a job board won’t ever come close to this. Many employers make the mistake of simply purchasing a one-off job board posting each time they have an open role, rather opt for a package that has economies of scale already worked in, thus reducing your job listing cost even further.

Rather than relying on job boards alone, Digger's data found that a multichannel recruitment strategy results is five times more quality applicants than investing in one channel alone. Choose a online employment marketplace that, not only posts jobs to their talent pools but also leverages social media and other job boards, for maximum reach!

Variety and better quality of candidates

The use of social media only enables you to approach a small sample of the population. While with online employment marketplaces & platforms you are reaching a wider and more diverse audience. If, for example, you’re looking to cover a specialised position. Social media doesn’t offer the possibility to single-out candidates. Whereas with niche job boards, you can directly access people skilled in your chosen field, filter for Diversity & inclusion, as well as geographically specific positions (A Digger sought after feature!). Consequently, the number as well as the quality of applications you receive, will be more likely to match your expectations.

A recent study from Linkedin showed how online employment marketplaces are the first thing 60% of people check to look for jobs.

Wide coverage

Maybe you are not a well-known company or you career site doesn’t receive a lot of traffic. You might not even have a website or a careers site. A job offer posted on an employment marketplace (job board) is seen by thousands of people within minutes of its publication.

For this reason, an online employment marketplace is a great tool to launch your vacancies.

**These platforms invest a lot of work and money in their systems. They are designed to ensure visibility and receive a lot of traffic. You should take advantage of this as they guarantee a level of coverage you might not be able to accomplish yourself.

Save time and optimise your recruitment campaigns

Time is very valuable and online employment marketplaces know that. Thanks to the options offered by job boards, the recruitment process is made easier and faster. Specialised job boards offer immediate access to candidates qualified in your chosen field. This saves employers time spent flicking through unsuitable CVs and applications. Digger guarantees : Shortlisting simplified!

**(For employers, we focus on building technology to rapidly deliver quality candidates to companies of all sizes and across all industries. Our algorithms alert the best job seekers in our marketplace when a job goes live. Employers posting jobs often get their first quality candidate before they can get up from their chair. 80% of employers posting in our marketplace receive a quality candidate within the first 24 hours)

Furthermore, there are different possibilities for receiving and managing applications. Some of these include: integration with your ATS (Application Tracking System), posting your advert on other job boards or aggregators and receiving applications via on an App.

In short—there are a lot of ways an online employment marketplace can grow your organization.

In a crowded job board platform market, it can be overwhelming to evaluate different pricing structures because it’s not like comparing apples to apples. The most important decision you will need to make is whether or not your organization needs a per job listing price or a subscription per month model.

“How do we know a job board will be worth it?” Gratefully employment marketplace software has become more intelligent so it’s a pretty turn-key experience to get up and running from day 1. This means you get faster results—which EXCO appreciates

So, when you go into your meeting, ensure you have a plan and make a commitment to demonstrate early online employment marketplace success. Your EXCO will be at ease and more willing to sign off. If you didn’t get buy-in quite yet, consider signing up for a job board platform trial to get early results before heading into your meeting. We’re happy to help you answer any tough questions your boss may throw at you. Feel free to reach out to us at


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