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  • Writer's pictureLindi Engelbrecht

6 strategies to improve your LinkedIn Profile and increase your marketability

LinkedIn is the world's largest professional networking site, with over 700 million members in more than 200 countries and territories. It's a powerful tool for job seekers, entrepreneurs, and professionals looking to network and grow their careers. However, with so many users on the platform, it's important to have a standout profile to increase your marketability.

Is Linkedin still relevant today in 2022/2023? Should you even bother updating your Linkedin profile?

Linkedin is not dead. Far from it, they’ve been growing at an accelerated rate in the past 5 years. Don’t believe it? Here are some statistics about Linkedin:

  • 80% of B2B sales leads come from Linkedin

  • 50% year over year increase in engagement on Linkedin in 2022/2023.

  • #1 Social media platform for hiring – Linkedin

  • 2 new members every second join Linkedin around the world.

  • 706+ million professionals are on Linkedin

  • 46% of all B2B leads come from Linkedin

  • 9 billion content impressions on Linkedin every single week

What is your goal for your LinkedIn profile?

That is a BIG question.

For the most part, we’ve seen this break down into three categories:

  1. First, People looking for new opportunities, be it jobs or clients or speaking engagements.

  2. Second, People looking to use LinkedIn for thought leadership. This would mean more of a focus on publishing on LinkedIn and then a clean profile that supports that.

  3. And third, Professionals looking to maintain a strong personal brand

Once you know what your goal is with LinkedIn, your strategy then becomes clear

  • If your goal is job hunting …

you want to make sure your current profile accurately fits the job you’re applying for — kind of like the saying, “dress for the job you want, not the job you have.” And you’ll also want to build up a collection of solid recommendations.

  • If your goal is to be known as a thought leader …

you want a clean and professional profile. You’ll be publishing on LinkedIn a lot, so you want to make the most of all that attention.

  • If your goal is to build a strong personal brand …

you’ll want to keep your profile up to date with work milestones and add new media examples as they come up.

Six strategies to improve your LinkedIn profile and make you more attractive to potential employers and clients.

1. Optimize Your Headline

Your LinkedIn headline is the first thing people see when they view your profile. It's essential to make it attention-grabbing and descriptive. Avoid using generic titles such as "Marketing Manager" or "Sales Executive." Instead, use specific keywords that describe your skills, experience, and industry. For example, "Digital Marketing Specialist | SEO, SEM, and PPC expert." This headline tells potential employers or clients exactly what you can do for them and what your expertise is.

2. Use a Professional Profile Photo

Your LinkedIn profile photo should be a professional headshot that reflects your personal brand. Avoid using selfies, group photos, or pictures with distracting backgrounds. Dress professionally, smile, and look directly at the camera. Your photo should be high-resolution and well-lit. Remember, your photo is often the first impression you make on potential employers or clients, so make sure it's a good one.

3. Create a Compelling Summary

Your LinkedIn summary is your opportunity to showcase your skills, achievements, and personality. Use the first-person perspective and be authentic. Start with a hook to grab the reader's attention and highlight your unique value proposition. You can also include a brief overview of your career path and accomplishments, as well as your goals and aspirations. Use bullet points and short paragraphs to make your summary easy to read.

4. Highlight Your Achievements

Your LinkedIn profile should be more than just a summary of your work experience. Use the experience section to highlight your achievements and quantify your impact. Use numbers and statistics to demonstrate how you've contributed to the success of your company or clients. For example, "Increased website traffic by 50% through SEO optimization" or "Generated $1 million in sales revenue in the first year of launching a new product." This type of information helps potential employers or clients understand your expertise and how you can add value to their organization.

5. Get Endorsements and Recommendations

LinkedIn endorsements and recommendations are social proof of your skills and achievements. They can help establish your credibility and make you more attractive to potential employers or clients. Reach out to colleagues, supervisors, or clients and ask them to endorse your skills or write a recommendation. Be specific about what you want them to highlight and offer to reciprocate the gesture.

6. Engage with Your Network

Finally, to increase your marketability on LinkedIn, you need to engage with your network regularly. This means sharing relevant and valuable content, commenting on other people's posts, and joining relevant groups. By being an active member of the LinkedIn community, you can increase your visibility and establish yourself as a thought leader in your industry. It's also an excellent way to build relationships with potential employers or clients and stay up-to-date with industry trends.

Your LinkedIn Profile is your Digital “show and tell”. The importance of introducing yourself to your network In today's digital age, your LinkedIn profile is your digital "show and tell." It's your opportunity to introduce yourself to your network and showcase your skills, achievements, and personal brand.

Your LinkedIn profile is often the first impression you make on potential employers or clients. It's essential to make sure it accurately reflects who you are and what you can offer.

Your LinkedIn profile is your chance to get your name and face in front of hundreds (or even thousands) of professionals in your industry. If you're looking for a job, that's essential.

However, it's not enough to just have a LinkedIn page. You need a good LinkedIn profile that draws attention, says the right things, and helps you to really connect with the people who can help you to develop your career.

You want your page to be visually appealing to visitors, while making it easy for them to get a feel for who you are and what you really can do for them professionally. These LinkedIn profile tips can help you to get a great start on building your winning LinkedIn profile.

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